Pauli X (also NOT) is the simplest quantum gate: it flips a qubit from $|0\rangle$ to $|1\rangle$ and vice versa.
Matrix:
$$X = \begin{pmatrix} 0 & 1 \\ 1 & 0 \end{pmatrix}$$
Action: $X|0\rangle = |1\rangle$, $X|1\rangle = |0\rangle$.